3G or not 3G – The story of Durham City AFC

When speaking to someone from south of York, the answer to their second question after telling someone you hail from Durham is usually “about fifteen miles south of Newcastle”.  However, whilst making the usual introductions one does as a fresher, one knowledgeable chap’s second question was “do Durham City still play at that nice ground down by the river?”  After gathering my thoughts I had to inform him that alas they did not, and had done was to become a norm in the subsequent years for various clubs; moving from an old ground with character and location to a purpose built arena on the edge of an industrial estate.

That nice ground by the river that he spoke of was Ferens Park, named after Alderman Ferens, the President of the club who purchased the ground for Durham to play at after reforming in 1950.  The previous incarnation of Durham City had initially been inaugurated in 1918-19 where they played in the Victory League which was set up to celebrate the end of the First World War.  After three seasons they were admitted to the Third Division North where they finished a respectable mid-table 11th in their first season.  However this was to be the highest City would finish, and at the end of the 1927-28 season they finished 21st and were not re-elected, with their place for the following season being awarded to Carlisle United.  City’s home record was P21 W10 D5 L6 but the damage was done with an away record that read P21 W1 D2 L18.  After their failure to be re-elected to the Third Division North, Durham joined the Wearside League where they played for ten seasons until disbanding in 1938.

Following their reformation in 1950 City played for two seasons in the same Wearside League before joining the world’s second oldest football league, the Northern League, for the first time.  In their first season City finished 12th of 14, but improved in their second season, finishing in 4th place.  It was in this era that City had their biggest attendance when 7,000 packed in to Ferens Park to watch City lose 0-3 at the hands of Tranmere Rovers. 

In 1993-94 Durham City won the Northern League for the first time, and under ambitious Chairman Bob Kerry they signalled their intent to accept their place in the Northern Premier League.  However at this time Ferens Park did not meet the criteria for promotion and the new ground that was being built on Belmont Industrial Estate on the outskirts of the city was suffering delays in construction.  As a result City were refused permission to take their place in the Northern Premier League and remained in the Northern League, having to ground share with Chester-le-Street for the 1994-95 season whilst New Ferens Park was completed.

City did move in to New Ferens Park for the start of the 1995-96 Northern League season but were unable to replicate their previous achievement in winning the first division until 2007-08.  This time City did meet the ground requirements and they took their place in the Unibond First Division North for the 2008-09 season.  Not satisfied with a season of consolidation, City strengthened their team with a number of former youngsters released from the region’s professional ranks, and won the Unibond First Division North at their first attempt.  They strengthened further in the close season ahead of their debut season in the Unibond Premier, but were dealt a devastating blow when the Unibond administrators announced that City would not be allowed to take up any place in the Conference North or even the Unibond play-offs due to their 3G artificial pitch.

At the start of the 2006-07 season Durham City installed a 3G artificial pitch at New Ferens Park, in order to increase revenues from hiring it out, and also to reduce wasted expenditure due to match postponements during the harsh winter months.  The 3G pitch installed by Support in Sport (SIS) came with a 1,700 hour estimated lifetime as opposed to a conventional grass pitch which has an estimated usage of 300 hours.  City calculated that the pitch would last a minimum of six seasons and be used by all teams at the club, from the seniors down through the youth teams of both boys and girls.  In addition to this, the pitch became a revenue stream in its own right, with then League Two club Darlington hiring the pitch for training when their own practice ground was out of action as a result of inclement weather.

City drew their first game in the Unibond Premier, a solid start as the new signings were still gelling together.  However, it was after the first game that City were told that they would not be promoted or allowed to play in the play-offs due to their pitch.  FIFA are big fans of the artificial pitches and they are approved for use in UEFA competitions, however the authorities in England have differing views.  City knew from when they first installed it that they were not permitted for FA Cup competition, during which time they had to play their games at nearby Brandon United.  Whilst the artificial surface was allowed in the Northern League and the Unibond League, the Conference divisions did not allow such surfaces.  On hearing this news, Durham’s main sponsor withdrew from their financial support from the club, apparently not happy at a ceiling being placed on City’s potential progress and therefore their exposure.  As a result Durham had to release the registration of all their first team playing squad, as they had no budget with which to pay the players their expenses and appearance fees.

It was expected that the club would drop back to the Northern League, but following a meeting of the committee it was decided that the club would fulfil its fixtures in the Unibond Premier League.  City drafted in youngsters from their youth academy that is run by former Sunderland and QPR defender Richard Ord.  In their first game following the dissolution of the first team squad Durham travelled to Stockbridge Park Steels where their young team was beaten 6-0.  This was to become the theme for the season for City and their young team.  The next four games seen City lose 7-2, 4-1, 4-0 and 8-0.  As the season continued, as did the heavy defeats, but City continued to fulfil their fixtures against the odds.  In reality the team was mainly made up of 17 and 18 year olds with little playing experience, bolstered on occasion by a smattering of players brought in from the Northern League.  On 23rd January 2010 City travelled to Boston United, a club that was playing league football less than three years previously.  City lost 10-0 and their plight was brought to the attention of the nation on Sky Sports flagship show Soccer Saturday.  Program host Jeff Stelling was rooting for Durham to register a point having lost all of their games.  On 13th March 2010 Stelling and City fans were able to cheer the first points of the season following a 2-1 away win at FC United of Manchester, the club formed by Manchester fans disgruntled with the financial burden placed on the club following the Glazer family take over.  City won their next game as well, a 4-3 home victory over Whitby Town, but following a points deduction they finished the season on 0 points after losing the remainder of their games, completing the season with a 6-2 away defeat at Buxton.

It was widely expected that City would drop back down to the Northern League and begin to rebuild, but the club decided to stay and fight in the Evo-Stik First Division North; newly named but the same league they had won 12 months earlier.  City consolidated their finances and whilst they did not have the budget for which they had planned the previous season, they were able to sign some more senior players from Northern League clubs, including ex Newcastle United youth player Tommy English, who had been with the club for their back to back promotions.  City added youngsters released from Sunderland and Leeds United to their squad and were confident of a more serene season than the previous one.  However things didn’t initially go to plan and after picking up two draws to start the season, City had to wait until their 8th game of the season before registering a victory.  City remained inconsistent throughout the season, but worries of a second successive relegation dissipated after a five game unbeaten streak in through March and April.  City finished the season in 17th position after recording 13 wins and 10 draws from 44 games and will again line up in the Evo-Stik First Division North.

City have struggled to attract crowds to The Esh Group Stadium as New Ferens Park is now known following a sponsorship deal, and this is one reason why the relied so heavily on the failed sponsorship deal.  Durham is almost equidistant from Newcastle and Sunderland and the split of football fans in Durham itself is pretty equal, if not slightly in favour of the red and whites.  One reason some Newcastle fans have previously been reluctant to support City when the Toon didn’t have a game is the previous tie in that City had with Sunderland AFC, whereby City wore Sunderland away shirts and hosted the Sunderland reserve team.  This arrangement has since ended and City has no affiliation to Sunderland, but perhaps some of the mud has stuck as far as NUFC fans are concerned. 

Having lived in Durham for over 28 years (minus a break for university) I have not once seen any advertisement for Durham City.  In pubs and chip shops throughout the North East I have seen adverts for Northern League games, Northern Alliance games, Wearside League games and Sunday league games, but never one that features the name Durham City.  City need to get out and about to publicise their games and get fans in.  Now is the time for City to grab the fans that are becoming disillusioned and priced out of higher level football and bring them in the club.  Unlikely as it seemed back in August 2009 they would at least be watching Northern Premier League football as opposed to Northern League football or no football at all.

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4 Responses to 3G or not 3G – The story of Durham City AFC

  1. We started going to a few matches a couple years back until the astro-turf debacle. Might get a posse together for next season – good history lesson there mate.

  2. It would be great to see you back Andrew with your posse. The Club really needs people like you to spread the word – the more popular the Club becomes the more successful it will be.

  3. I’m looking forward to getting down to New Ferens Park on Tuesday for the friendly against Bishop Auckland. Will spread the word and get as many as possible to come down.

  4. gazhutch says:

    yES CERTAINLY nned more advertising so if you near a school pub communnity centre even your own window and would like to put up a poster let me know thanks guys for all the help

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